Move Over for Millennials: Bringing Generation Y into the Building & Construction Industry


Generation Y, the Internet Generation, or Millennials – they go by many different names. This group of young people, typically defined as those born between the years of 1980 to 1999, are emerging on to the job scene – and some of them are looking for work in the building and construction industry.

Like the generations that came before them, Millennials display unique attributes and values that set them apart from their predecessors. As digital natives, technology – especially mobile – is one of the things that they value most. According to research done by the National Chamber Foundation and the U.S. Chamber of Commerce, nearly three-quarters of the estimated 80 million Millennials have social media profiles, pointing to their focus on mobile technology.

Another study of Millennials reveals that compared to the two other most recent generations of internet users – Generation X (born 1965-1980) and the Baby Boomers (born 1946-1964) – Millennials had the highest internet usage, approximately 93%. This research might not come as a surprise to you if you have a Millennial in your life.

Now, with the building and construction industry facing an aging labor force that is approaching the retirement years, it’s time to start the search for new blood – but this time, it might not involve newspaper ads.

Digital Direction

This up-and-coming generation requires a different type of marketing to attract them to the building and construction industry. Research has consistently shown that digital presence and technology matter to Millennials.

According to a 2014 study, the most popular way for Millennials to find jobs is through online job boards at 28%, followed by company websites, with personal referrals lagging behind at 8%. It’s easy to conclude from this information that digital presence matters to Millennials – and many employers are responding in kind. Nearly 60% of potential employers have reached out and targeted this generation through social media. So, what can you do to target them?

Making the Connection

With more and more Millennials entering the workforce – by some estimates they will make up nearly half of the job force by 2020 – employers are looking for new ways to connect to the tech-savvy newcomers. Here are some suggestions for ways to connect with them online:

1. Get on Social Media: With so many Millennials flocking to social media, it’s time to follow the crowd. As mentioned before, ¾ of Millennials are on social networks and the sheer numbers of online Millennials underscore the importance of having a digital presence for your company. Social media is a simple, cost-effective way of engaging with Millennials. For reference, you can visit GMS’s social networks on Facebook, Twitter, LinkedIn, and Google+.

2. Have an Updated Website: Closely followed by social media are company websites, and they are an important part of establishing an online presence. When job hunting, Millennials start searching, and they’re much more likely to find you on a search engine than by scanning the classifieds.

3. Use Online Job Listings: Lastly, websites like and can help get your company’s name out there and vacant positions filled quickly with qualified individuals. These websites are for both employer and candidates can upload resumes, and employers can offer details on job openings.

What does your company do to reach out to Millennials? Comment below and let us know.

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